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BAT shares fall after it fails to lift guidance on US vape boost Reuters British American Tobacco (BAT) is cutting nearly 9,000 jobs globally to cut costs and focus on vaping and nicotine pouches. Out of 47,000 employees, 5,500 roles are being slashed Global Insight News British American Tobacco (BAT) is cutting approximately 9,000 jobs, which is about one fifth of its global workforce of 47,000, according to a report by Bloomberg. The move by BAT is part of BAT Is on Track to Deliver 2024 Guidance, CEO Says British American Tobacco (BAT) is cutting around 9,000 jobs, a fifth of its 47,000 strong workforce, as the cigarette maker moves to adopt AI technologies and reduce costs. The company will cut 5,500 Bat british american tobacco hi res stock photography and images Alamy

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