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This could be an artifact of the questionnaire containing this response option but could also refer to respondents interpreting other elements of the ad (such as pictures, descriptive text, or the HW) as claims. For example, all ads contained a statement, The IQOS system heats tobacco but does not burn it, which could have been interpreted by respondents as a claim

They solve the nicotine problem while creating a combustion problem that's nearly as bad

This is handled by distributing a deodorizer to a surface, similar to the way the odor-causing materials enter the surface or air

New Jerseys proposed ban on the sale of menthol cigarettes (Assembly Bill 1989) would reduce excise and sales tax collections by as much as $243 million per year

I like Blu, although hard-core vapers who are into making their own nicotine flavors (called ejuice) may scoff at Blu as a newbie eCig

Although e-cigarettes are generally viewed as less harmful than cigarettes, the perceived harm of IQOS was unclear