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Smoking a Cigarette with Joe Camel, the Man Himself In 1988, R. J. Reynolds Tobacco Company introduced its Joe Camel mascot in the United States. : r 80s Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless WI: No Joe Camel Page 2 Camel Lights. It's a whole new world." (ad from Sport magazine, December 1985) : r vintageads Meet Joe Camel: The Cartoon that Tricked Kids to Smoke

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