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A paper in the International Journal of Advertising in 2010 found that campaign brought consumer attention to the brand and may have helped in the short term, but that the eventual negative publicity may have reinforced negative attitudes towards smoking

The first Joe Camel ad in the United States was released to celebrate Camels 75th birthday and was based on a French advertisement for Camel filters from 1974 (1)

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Through time, commitment, and proper products, even the lips discoloration caused by years of tobacco consumption can be reversed to exhibit softness, smoothness, and a healthier color